Dozens of mattress manufacturers have come into being in recent years as part of an explosion of growth that was entirely unprecedented in the industry. In fact, the mattress business was formerly a fairly slow moving place, with high startup costs keeping out most would-be entrants and favoring established presences.
All the same, some of the longest-standing businesses in the industry have been faring just fine even in the face of this formidable wave of younger, fresher competition. In just about every case, however, achieving that level of success has required either doubling down on historical strengths or finding entirely new ways to stand out.
A Los Angeles mattress maker named Brentwood, for instance, has turned over an entirely new leaf in order to survive and thrive in the highly competitive modern mattress market. As those who see more online will discover, its mattresses have managed to carve out a distinctive niche that will appeal to many value-oriented buyers.
Finding Ways to Succeed in a Competitive Environment
A budget of any level can buy a far better mattress today than would have been possible with the same amount of spending in the past. That is most often seen, naturally enough, in the middle of the market, where the majority of mattress buyers are content to focus their efforts.
Budget-oriented buyers have so far mostly stuck to fairly low-end products offered by retailers like Walmart and Amazon. Starting a couple of years back, Brentwood spotted an opening here and began attacking it in earnest.
The result was the company’s Bamboo line of mattresses, a family that strays significantly from the firm’s historical roots. Designed to provide a great deal to buyers who put value first, these mattresses have quickly become some of the best reviewed in their price class.
A Truly Well Rounded Budget Mattress
Despite carrying such a low price tag, the base model of the Bamboo line also features a proud “Made in the USA” label. In fact, every mattress in the family is assembled by hand at the Brentwood factory in Los Angeles. An equally impressive 25-year warranty proves that quality has been a priority throughout, with most reviewers concurring that the mattress represents an excellent value for the money.